Multilingual Edition. ... Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals' corporate identity, this encyclopedia gathers approximately 4.500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today's visual culture. Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog ... |
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Professional Communication in English: Pharmacy is a comprehensive textbook designed to equip pharmacy students and professionals with the specialized English skills necessary for effective patient interaction, academic research, and international collaboration. Structured around 22 practical units, this textbook covers essential topics that pharmacists encounter daily, from patient counseling and prescription guidelines to discussing drug interactions and modern pharmaceutical innovations. The carefully crafted content integrates authentic pharmacist-patient dialogues, enabling learners to build confidence in real-life ... |
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The terminology presents a specific lexical layer in the language in which there is a precise semiotic relation between signifier and signified. The terms have definite function by naming scientific concepts in a particular area. In semantic aspect the term must have: a) accuracy in the name of the scientific concept; b) definitivity reflecting the outcome of the scientific understanding of the object called with the given term; c) uniformity within the scientific field. In formal aspect the term should correspond to the norms of language while exhibiting its nominative character. The semantic definiteness is achieved ... |
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Захари Винаров се дипломира като магистър-фармацевт в Медицинския университет - София през 2009 г. Научният му път започва през 2008 г. в Лабораторията по инженерна и химична физика към Химическия факултет на Софийския университет "Св. Климент Охридски". През 2014 г. защитава дисертацията си по химия, в която изследва физикохимичните аспекти при храносмилането на мазнини в самостоятелно разработен модел на стомашно-чревния тракт. Оттогава е назначен за асистент, а впоследствие (2016) за главен асистент в Катедрата по инженерна химия и фармацевтично инженерство на Факултета по химия и фармация на Софийския ... |
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The best design from the Nordic region. Scandinavia is world famous for its inimitable, democratic designs which bridge the gap between craftsmanship and industrial production, organic forms and everyday functionality. This all-you-need guide includes a detailed look at Scandinavian furniture, glass, ceramics, textiles, jewelry, metalware, and product design from 1900 to the present day, with in-depth entries on 125 designers and design-led companies. Featured designers and designer-led companies include Verner Panton, Arne Jacobsen, Alvar Aalto, Timo Sarpaneva, Hans Wegner, Tapio Wirkkala, Stig Lindberg, Finn Juhl, M&# ... |
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Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies. There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would ... |
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The "New York Times" bestseller. ... "Google" executive chairman and ex-CEO Eric Schmidt and former SVP of products Jonathan Rosenberg came to "Google" over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary and frequently contrarian principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, "Google" is a global icon that regularly pushes ... |
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Modern companies face a number of challenges in performing their activities. The business environment in which they operate is characterized by dynamics, intense competition and a high degree of uncertainty and risk. Fluctuations in market demand are becoming larger and more unpredictable, and competition between goods and services offered in these markets is intensifying. All these factors require companies to take the necessary action to adapt to new conditions. The production of goods and the provision of services that customers want requires companies to pay increasing attention to their resource availability - in ... |
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Лексиката, която ви е необходима, за да общувате уверено в съвременната бизнес среда. Изданието е предназначено за напреднали ученици и професионалисти (ниво B2 до C1), целящи да развият и надградят знанията и уменията си в общуването на бизнес английски. Книгата може да се използва както за самостоятелна подготовка, така и за работа в клас. Съдържа код за електронна книга, която може да се използва както онлайн, така и на компютър и таблет. Може да се инсталира на таблети, използващи платформите iOS и Android от безплатното приложение Cambridge Bookshelf. Съдържанието на електронното и печатното издание е еднакво, като ... |
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Задължителен справочник за работещите в сферата на финансите. В 50 урока са представени всички аспекти на финансовата лексика от счетоводство до заеми, от банкиране до джойнтвенчър. Книгата е идеален помощник при подготовка за сертификатния изпит Cambridge ICFE. Може да се използва както за работа в клас, така и за самостоятелна подготовка. Учебната система "Professional English in Use" съдържа помагалата: Finance ICT Law Marketing Medicine Management Engineering Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк. ... |
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Граматиките упражняват комуникативните умения като изнасяне на презентации, разговори по телефона и водене на кореспонденция. Лексикалната информация е представена и обяснена на лявата страница, а практическите упражнения са дадени на дясната страница. Второто издание включва компактдиск с интерактивни упражнения и игри, произношението на всички думи или фрази, тестове към всеки урок и фонетична таблица с насоки за произношението. Учебната система "Business Vocabulary in Use" съдържа: книга с отговори - ниво advanced книга с отговори - ниво intermediate книга с отговори - ниво elementary - pre- ... |
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The Surprising Truth About What Motivates Us. A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs ... |
