In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation - each of these can be understood only by ... |
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Пригответе се за изумително пътешествие из дебрите на ума, което ще ни обясни двете системи, които ръководят мисленето. Система 1 е бърза, интуитивна и емоционална. Система 2 е бавна, съзнателна и логична. Книгата разкрива изключителните характеристики - и положителните, и отрицателните - на мисловния процес и показва колко силно влияят нашите интуитивни впечатления на мозъка и поведението ни. Читателят се увлича в интересен диалог, разкриващ кога и как да вярваме на своята интуиция. Предлагат ни се практически и просветляващи прозрения за начина, по който правим избор и за различните техники срещу дефектите в мисленето, ... |
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Once again a New York Times bestseller! First the original edition, and now the new Final Edition. An essential new edition - revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein. Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of ... |
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Illustrated by John Dillow and Peter Harper. ... "I knew that I was hundreds of miles from the places merchant ships went. I was sure that I was going to die on this lonely island, completely alone. When I thought about this the tears ran down my face. I felt sorry that I had been born." From the Book The young Robinson Crusoe ignores his father's advice and decides to become a sailor. But Crusoe is soon caught up in violent storms and finds himself shipwrecked on a remote island. He will have to live on this island for the next twenty-eight years. This book is in British English. Here you can find: ... |
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In the modern, dynamic world of new technology and new scientific fields, the reflection of all innovative processes in the economic activity is very important. It is very difficult to analyze and describe all the interactions in one manual. That is why, the purpose of the book is to segment and distinguish different impacts of the Intellectual products and their place in the contemporary economic study. The Intellectual product, as a generator of new consumer needs and one of the main tools for products and services differentiation, is the main subject of the presented manual. ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... Shipwrecked off the coast of Trinidad, Robinson Crusoe - a young man with a thirst for adventure - finds himself washed up on a remote tropical island with nothing but a few tools and animals for company. Cast away for thirty years, he must battle cannibals, mutineers and the elements in a tale so convincing that many readers at the time believed it to be non-fiction. A true page-turner, "Robinson Crusoe" is one of the most enduring novels in the English language and its unique blend of extraordinary realism and brilliant drama continues to ... |
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A "PopSugar" and "BookBub" most anticipated romance of 2022! When fate and tacos bring Ramon and Julieta together on the Day of the Dead, the star-crossed pair must make a choice: accept the bitter food rivalry that drives them apart or surrender to a love that consumes them - perfect for fans of Jane the Virgin! Ramon Montez always achieves his goals. Whether that means collecting Ivy League degrees or growing his father's fast food empire, nothing sets Ramon off course. So when the sexy senorita who kissed him on the Day of the Dead runs off into the night with his heart, he determines to do ... |
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The Surprising Truth About What Motivates Us. A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs ... |
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Making right desicions when you don't have all the facts. ... Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there's always information hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making? Annie Duke, a ... |
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От автора на "Хората, които променят България". "От нас зависи: 50 порции храна за размисъл" е опит за осмисляне на случващото се по света и у нас. В 50 отделни статии журналистът, редактор и преводач Даниел Пенев споделя размислите си за настоящето и бъдещето на България, за мира и възможностите, които имаме като граждани на Европейския съюз, за ролята на възпитанието, грамотността и любопитството в личния ни живот и в колективното ни битие, за проблемите и дефицитите в българската образователна система, за медиите и псевдомедиите, за приликите между родните политика и футбол, за хората, които ... |
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Master of the sublime: The essential Impressionist. ... No other artist, apart from J.M.W. Turner, tried as hard as Claude Monet (1840 - 1926) to capture light itself on canvas. Of all the Impressionists, it was the man Cezanne called "only an eye, but my God what an eye!" who stayed true to the principle of absolute fidelity to the visual sensation, painting directly from the object. It could be said that Monet reinvented the possibilities of color. Whether it was through his early interest in Japanese prints, his time as a conscript in the dazzling light of Algeria, or his personal acquaintance with the ... |
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This book was initially planned as a record of a series of lectures to my first classes of Bulgarian Philology, English Philology and Applied Linguistics, and Public Relations undergraduate and graduate students at the South West University of Bulgaria where, back in the early 1990s, we were to lay the foundations of an academic tradition in a fast changing world. It was meant as a record of the fast restructuring of our minds and attitudes in time of economic and sociopolitical transition and cultural transcendence, seen from a changing Bulgarian perspective where the world came upon our horizon English-speaking. The ... |
