The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert B. Cialdini - New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this ... |
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Under redaction of Assoc. Prof. Kiril Slaveykov, MD, phD. ... The textbook is divided into two segments. The first part is for pre-clinical students and focuses on the structure of the healthcare system, communication skills and management. The second part is for students working with patients and focuses on difficult patient groups and most common diseases in the general practice setting. ... |
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Modern companies face a number of challenges in performing their activities. The business environment in which they operate is characterized by dynamics, intense competition and a high degree of uncertainty and risk. Fluctuations in market demand are becoming larger and more unpredictable, and competition between goods and services offered in these markets is intensifying. All these factors require companies to take the necessary action to adapt to new conditions. The production of goods and the provision of services that customers want requires companies to pay increasing attention to their resource availability - in ... |
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The book introduces the reader into sociological knowledge and focuses on the classical sociological heritage with its key conceptual and methodological strands and its application in the contemporary reading of social phenomena and processes. The reader will learn about the development of sociology and the characteristics of the sociological perspective and sociological imagination. The book presents the achievements of the classical sociological thinkers and the contemporary sociological schools of thought interpreting social reality. The reader is made aware of the elements of society, as well as of its major research ... |
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Tiny Changes, Remarkable Results. No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level ... |
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. "The Personal MBA 10th Anniversary Edition" provides a clear overview of the essentials of every major business topic: ... |
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Introduction to time-dependent quantum dynamics of atoms and molecules. ... The author is the head of the Quantum Optics and Quantum Information Group at the Department of Theoretical Physics. He reads lecture courses in theoretical physics, mathematical methods in physics and special courses in advanced quantum physics. The author has over 150 publications in peer-reviewed international journals with nearly 2000 citations. ... |
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The monograph Digital Consumer Psychology aims to provide the much-needed understanding on fundamental aspects of consumer psychology in the digital age. Looking systematically at the psychological mechanisms that build the foundations of consumer behaviour from attention to action, we introduce the reader to the dynamics of interaction between humans and digitals, as well as between humans across various digital channels and applications, e.g., web and mobile, Augmented reality, Virtual reality, Extended reality, Artificial intelligence. This state-of-the-art book offers thought-provoking content that challenges experts ... |
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A textbook of English tests for successful second language learning. ... Test to Learn and Learn to Take Tests is a textbook designed to facilitate successful second language learning for students of the English language. It is especially aimed at students who are studying to become language teachers at the Faculty of Preschool and Primary School Education at St. Kliment Ohridski University of Sofia. However, it is appropriate for many other university students or high school leavers who have advanced sufficiently in their language knowledge. In fact, anyone who has reached a B2 level of proficiency in English (according ... |
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A textbook of English tests for successful second language learning. ... Test to Learn and Learn to Take Tests is the second book of a series of textbooks designed to facilitate successful second language learning for students of the English language. It is especially aimed at students who are studying to become language teachers at the Faculty of Preschool and Primary School Education at St. Kliment Ohridski University of Sofia. However, it is appropriate for many other university students or high school leavers who have advanced sufficiently in their language knowledge. In fact, anyone who has reached a B2 level of ... |
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A textbook of English tests for successful second language learning. ... Test to Learn and Learn to Take Tests 3 is the third book of a series of textbooks designed to facilitate successful second language learning for students of the English language. It is especially aimed at students who are studying to become language teachers at the Faculty of Educational Studies and the Arts at Sofia University St. Kliment Ohridski. However, it is appropriate for many other university students or high school leavers who have advanced sufficiently in their language knowledge. In fact, anyone who has reached a B2 level of proficiency ... |
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Legendary psychologist Mihaly Csikszentmihalyi's famous investigations of optimal experience have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi (the leading researcher into flow states - Newsweek) demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our ... |
