Thinking, Fast and Slow

In his mega bestseller, Thinking, Fast and Slow , Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation - each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives - and how we can use different techniques to guard against the mental glitches that often get us into trouble.

"A lifetime's worth of wisdom."
Steven D. Levitt, co-author of Freakonomics

"It's truth are open to all."
Guardian

"Buy it fast. Read it slowly. It will change the way you think!"
Richard Thaler, author of Nudge

Introduction
Part I. Two Systems

• The Characters of the Story
• Attention and Effort
• The Lazy Controller
• The Associative Machine
• Cognitive Ease
• Norms, Surprises, and Causes
• A Machine for Jumping to Conclusions
• How Judgments Happen
• Answering an Easier Question

Part II. Heuristics and Biases

• The Law of Small Numbers
• Anchors
• The Science of Availability
• Availability, Emotion, and Risk
• Tom W's Specialty
• Linda: Less is More
• Causes Trump Statistics
• Regression to the Mean
• Taming Intuitive Predictions

Part III. Overconfidence

• The Illusion of Understanding
• The Illusion of Validity
• Intuitions vs. Formulas
• Expert Intuition: When Can We Trust It?
• The Outside View
• The Engine of Capitalism

Part IV. Choices

• Bernoulli's Errors
• Prospect Theory
• The Endowment Effect
• Bad Events
• The Fourfold Pattern
• Rare Events
• Risk Policies
• Keeping Score
• Reversals
• Frames and Reality

Part V. Two Selves

• Two Selves
• Life as a Story
• Experienced Well-Being
• Thinking About Life

Conclusions
Appendix A: Judgment Under Uncertainty
Appendix B: Choices, Values, and Frames
Notes
Acknowledgments
Index