Building the next business generation.
The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment.
There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbook - an integral part of the course on a personal computer or laptop. This includes extra language practice, tests and word lists, and audio and video you can download to a tablet, phone or MP3 player for on-the-go learning.
Key features are - Business fundamentals - an introduction to business with language and topics including: business organization, financial control, CVs and covering letters. Transparent business links - each module is clearly linked to either: Personal development, Service, Supply chain, Management, Sales and marketing, Enterprise, Finance, International trade - Focus on interpersonal skills - the best professionals are those with great emotional intelligence. Special speaking tasks and the case studies focus on this delicate but vital '5th skill'. Flexible approach - the modular structure allows you to dip in and out, covering the basics or focusing on speaking or writing. This is the course you can make your own. The Business eWorkbook - a cutting-edge self-study program to support the course with videos, extra practice and downloadables. Builds up strength in four key areas: Language Skills: New Technologies: Business Skills: People /interpersonal skills - More communicative grammar in context.
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