Business Vocabulary in Use - Advanced (B2 - C1): Граматика по английски език с отговори
Third Edition + онлайн материали

Лексиката, която ви е необходима, за да общувате уверено в съвременната бизнес среда. Изданието е предназначено за напреднали ученици и професионалисти (ниво B2 до C1), целящи да развият и надградят знанията и уменията си в общуването на бизнес английски. Книгата може да се използва както за самостоятелна подготовка, така и за работа в клас.

Съдържа код за електронна книга, която може да се използва както онлайн, така и на компютър и таблет. Може да се инсталира на таблети, използващи платформите iOS и Android от безплатното приложение Cambridge Bookshelf. Съдържанието на електронното и печатното издание е еднакво, като електронното включва аудио, което позволява да слушате и четете думите.

Introduction
The human dimension

• The working environment
• My work is so rewarding
• I like the teamwork
• I like the perks
• Management styles 1
• Motivation 1
• Motivation 2
• Theory X and Theory Y
• Management styles 2
• Hygiene factors
• Motivator factors
• Empowerment
• Employment and employability
• Outsourcing
• Employability
• Freelancers
• Flexibility and inflexibility
• Ways of working
• Job flexibility
• Job protection
• Work-life balance
• Stress
• The causes of stress
• Quality of life
• Managing talent 1
• Talent
• Recruiting talent
• Managing talent
• Managing talent 2
• Talent management 1
• Talent management 2
• Mentoring and coaching
• Team building
• Teams
• Team players
• Stages of team life
• The right skills
• Hard and soft skills
• Emotional intelligence 1
• Emotional intelligence 2
• Equality and diversity
• Equality
• Diversity
• Word combinations with diversity

Quality

• What is quality?
• Quality in manufacturing
• Quality in services
• Widening the definition of quality
• Quality standards
• Standards and certification
• ISO 9000 and others
• Quality and people
• Investors in People
• The EFQM Excellence Model
• Striving for perfection
• Benchmarking and best practice
• Six Sigma quality

Competitive strategy

• Strategic thinking
• Strategy
• Word combinations with strategic
• Companies and markets
• Competition
• Competition
• Competing and competitive
• Companies and their industries
• Competitive forces
• SWOT analysis
• Be good at something
• Key strategic issues
• Industries and their players
• Mergers and acquisitions (M&A)
• Make or buy?
• Innovation
• Innovation and the development process
• Pioneers, followers and disruptors
• Shakeout and consolidation
• Preparing for the future
• Scenario planning
• Futurology
• Risk management
• Risk and uncertainty
• Incurring risks
• Attitudes to risk
• Insurance

Marketing

• The four Ps and beyond
• The four Ps
• Three more Ps
• Customer satisfaction
• The four Cs
• Customer expectations
• Customer dissatisfaction
• Knowing your customer 1
• Market intelligence and market research
• Research stages
• Marketing plans
• Knowing your customer 2
• Segmentation
• Customer groups
• New technologies, new concerns
• Knowing your customer 3
• Data and databases
• Customer relationship management
• Brands and branding
• Brand equality
• Brand positioning and differentiation
• Brand stretching
• Global brands
• Steps abroad 1
• Steps abroad 2
• Thing global, act local?

Logistics

• Supply chain management
• Manufacturing
• Vertical integration
• Relating
• Logistics
• Logistics
• Word combinations with logistical
• Reverse logistics
• Outsourcing and offshoring
• Outsourcing
• Business process outsourcing
• Offshoring

The internet and its uses

• Accessing the internet
• Broadband internet
• Mobile internet
• Moore's law
• Online communication
• Web 2.0
• Keeping in touch
• Website attractiveness
• Knowledge and the internet
• Knowledge creation
• Intranets
• Global communities
• Internet security
• Attack and defense
• Cybercrime
• Privacy and confidentiality
• The sharing economy
• The Uberisation process
• Disruption
• Crowdfunding
• Intellectual property
• Downloading
• Copyright infringement
• Digital rights management

Company finance

• Financial performance
• Finance
• Financial reporting
• The financial year
• Shareholders, bondholders and lenders
• Profit and loss account
• Accruals accounting
• Profit and loss
• Earning
• Balance sheet 1
• Assets
• Depreciation
• Balance sheet 2
• Liabilities
• Shareholder's equity
• Cashflow statement
• Cash inflows and outflows
• Types of cashflow
• Comparing performance
• Profit and profitability
• Investment ratios
• Return on equity
• Leverage
• Shareholder value
• Yield
• Price-earnings ratio
• Maximizing shareholder value
• Accounting standards
• Audits and their transparency
• International standards

Boom and bust

• The business cycle
• Key indicators
• The business cycle
• Boom and bust
• Bursting bubbles
• Bubbles
• The credit crunch
• The real economy

Corporate responsibility

• Corporate social responsibility
• Ethics
• Accountability and transparency
• Corporate social responsibility
• Social reporting
• Social reporting
• Word combinations with social
• Labour standards
• Green issues
• Environmental damage
• Eco-friendly products
• Recycling
• Climate change
• Global warming
• Carbon management
• Carbon trading
• Carbon capture
• Corporate governance
• Board organization
• Separation of roles
• Rewards for success (and failure)
• Ethical investment
• Activist shareholders
• Controversial products
• Socially responsible investment

The global economy

• Globalization
• Paths to prosperity
• GDP and GNI
• Globalizing trends
• Investment and debt
• Direct investment
• Borrowing
• Word combinations with debt
• Trade
• Dismantling the barriers
• Protected industries
• Fair trade
• International aid
• Humanitarian aid
• Development aid
• The aims of aid
• Sustainable development
• Sustainability
• Word combinations with sustainable
• Sustainable development goals

Intercultural issues

• Intercultural teams
• Cultural issues
• International teams
• Intercultural meeting
• Meeting preparation
• Cultural preparation
• Running the meeting
• Intercultural networking
• The right attitude
• Good etiquette
• Business cards

Writing

• Business writing 1
• CV's
• Job enquiry
• Business writing 2
• Invitation
• Acknowledgement
• Business writing 3
• Outlines
• Opening and introductions
• Describing visual
• Business writing 4
• Linking ideas
• Forecasts

Answer key
Index
The ebook