Start With Why

How Great Leaders Inspire Everyone To Take Action. Simon Sinek's recent video on "The Millennial Question" went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters why you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - Why? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

This book is for anyone who wants to inspire other, or to be inspired.

Introduction: Why start with why?
A world that doesn't start with why

• Assume you know
• Carrots and sticks

An alternative perspective

• The golden circle
• This is not opinion, this is biology
• Clarity, discipline and consistency

Leaders need a following

• The emergence of trust
• How a tipping point tips

How to really those who believe

• Start with "Why", but know "How"
• Know "Why". Know "How". Then what?
• Communication is not about speaking, it's about listening

The biggest challenge is success

• When "Why" goes fuzzy
• Split Happens

Discover why

• The origins of a "Why"
• The new competition

Acknowledgments
Notes
Index