Toni & Guy - Look Book: Alignment Collection 2011/2012

Official sponsor - London Fashion Week. Echoing the "Toni & Guy" philosophy of functionality and individuality, cut and colour work in alignment to enhance texture, shape and personal expression. A collection of ten cut and colour techniques for man and woman.

A raw, yet highly editorial collection with inspirations derived from fashion, music, street culture, art and architecture. Influences are gathered from decades gone by and futuristic ideas to give an "old meets new" approach and an ecclectic high-fashion feel in multiple lengths and textures.

From strong statement cuts to uncomplicated naturalistic shapes with a purist anti-product, versatilityis key in creating these bespoke looks.

Toni and Guy Mascolo opened their first hairdressing salon in South London in 1963. It was an ambitious move for the two brothers. Their family had only emigrated to England seven years previous, yet Toni and Guy, still only in their late teens, had gained the confidence to start up their own business. They had been taught both the skills of hairdressing and how to maintain a happy clientele by their father Francesco, who was himself a hairdresser of tremendous talent.

Within a few years Toni and Guy had been joined in the business by their younger brother Bruno and the family had opened two further salons in South London.

In 1972 the brothers opened a salon in Davies Street, just off Berkeley Square in Mayfair. It was a time when sharp, geometric haircuts were the fashion but "Toni & Guy" offered a more "commercial" feminine slant to this hairdressing movement and their highly individual, feminine haircuts were soon a great success. "Personalised" to suit each client and with a philosophy that each client should be treated as an individual and that her hair should suit her own facial shape, fashion taste and lifestyle, TONI&GUY created a maxim by which they have continued to work.

The mid 70’s saw the beginning of flamboyant hairdressing shows and the Mascolo brothers quickly found that they had a forte for demonstrating on stage and of sharing their ideas. A demand was created both in the UK and abroad. As well as Australia there are Salons situated throughout the USA and Europe.

The great advantage which "Toni & Guy" have, is the strength of their family.