Toni & Guy - Look Book: 50/50 Collection 2013/2014

Official sponsor - London Fashion Week. "50/50 Collection" is a truly iconic celebration of "Toni & Guy" past 50 years of inspirational, trend-defining, fashion-led hairdressing that has changed the face of the industry forever, while the collection also looks firmly into the future with an eclectic mix of inspirations from the Toni & Guy International Artistic Team, who worked to create 10 definitive cut and colour techniques for 2013/2014.

"50/50 Collection" pays homage to "Toni & Guy" illustrious legacy of creating beautiful hair, that has seen the brand being awarded both a "Coolbrand" and "Superbrand" status simultaneously to mark the brand's milestone anniversary. Each of the 10 looks symbolises past successes for the brand, referencing historic "Toni & Guy" collections, while also taking inspiration from current fashion trends to create a seamless merging of past, present and future, creating a high-fashion, relevant collection, synonymous with the brand.

The ultimate "accessory" of any cut, the "50/50 Collection" doesn't shy away from colour, with a palette that ranges from flaming reds, vanilla blondes, to royal blue and violet hues. Through a variety of skillful techniques from colour blocking, root stetching, colour flashes to surface shading, colour accents are artfully placed to perfectly complement the cut.

Toni and Guy Mascolo opened their first hairdressing salon in South London in 1963. It was an ambitious move for the two brothers. Their family had only emigrated to England seven years previous, yet Toni and Guy, still only in their late teens, had gained the confidence to start up their own business. They had been taught both the skills of hairdressing and how to maintain a happy clientele by their father Francesco, who was himself a hairdresser of tremendous talent.

Within a few years Toni and Guy had been joined in the business by their younger brother Bruno and the family had opened two further salons in South London.

In 1972 the brothers opened a salon in Davies Street, just off Berkeley Square in Mayfair. It was a time when sharp, geometric haircuts were the fashion but "Toni & Guy" offered a more "commercial" feminine slant to this hairdressing movement and their highly individual, feminine haircuts were soon a great success. "Personalised" to suit each client and with a philosophy that each client should be treated as an individual and that her hair should suit her own facial shape, fashion taste and lifestyle, TONI&GUY created a maxim by which they have continued to work.

The mid 70’s saw the beginning of flamboyant hairdressing shows and the Mascolo brothers quickly found that they had a forte for demonstrating on stage and of sharing their ideas. A demand was created both in the UK and abroad. As well as Australia there are Salons situated throughout the USA and Europe.

The great advantage which "Toni & Guy" have, is the strength of their family.

Brand Campaign: Toni & Guy
Brand Campaign: Label.m
Brand Campaign: Essensuals
London Fashion Week
London Collections: Men
Women's cut & colour
Men's cut
Editorial
Avant Garde
50/50 Educational: Step by step
The International Artistic team